Try it, a search on plumbers or bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures:
If the advertiser is geo-targeting the location of where you are searching for, then the fourth line may show the location. As I explained at Search Engine Land, I was tipped off by BrandVerity Blog on this. This seems to be a new behavior from Yahoo, but yes, Google has been doing this for a while.
Google has been doing this at least since July 2004 and has even tried showing your exact address under the ad, on occassion - which is neat.
Here are Google ads for plumbers:
Forum discussion at Sphinn.
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Tuesday, May 13th, 2008 at 11:46 am
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